Fashion & Beauty

Chanel’s cheeky new watch calls for all hands on deck

TICKTOCK, it’s Chanel o’clock: time to shine in one of the French luxury label’s newest creations for 2023, starring Coco Chanel herself.

Available in black or white (both in highly resistant, glossy ceramic with a steel triple-folding buckle), the latest version of the iconic J12 watch features an illustration of the fashion icon dressed in chic classics: a Breton jersey and button-front pants.

The timepiece’s fresh face is inspired by a photograph of Mademoiselle Chanel (taken in her garden at La Pausa, her villa in the South of France).

It’s playfully designed so that her arms rotate around the dial, dictating the time.

Like so many coveted styles the fashion legend had her hands on, we’re calling this one timeless.

Prop Stylist: Anna Surbatovich